OUR LEGACY

We began as a quality-driven shisha manufacturer in 1999. Today, we are present in over 100 countries, gaining the trust and loyalty of shisha lovers worldwide. While retaining our absolute commitment to product quality, we are also focused on finding new ways to delight our customers. Quality, consistency, and innovative, great-tasting shisha will continue to drive us forward.

ALWAYS FORWARD

As the world’s #1 shisha brand, we aspire for more by always moving forward. Our rich heritage, standards of prestige, and commitment to quality shape who we are. These qualities are so ingrained in our brand philosophy that they propel us onward. For us, heritage isn’t about the past but rather the stepping stone we use to elevate, stay relevant, and remain close to the hearts of our people. Prestige is the way we conduct ourselves – the way we speak and present ourselves in today’s world. And quality? It isn’t just something to expect – it is our promise.